Declarations for Cinema from the Scala Beyond network
Why did I start Pop Up Screens? It’s a bit of a convoluted story. In 2008 I went to watch Indiana Jones and the Kingdom of the Crystal Skull and it was a bit of a watershed moment as it’s the day that I realised I hated going to the cinema as I was once again over charged and underwhelmed sat in a filthy multiplex with less character than the once great Indiana Jones movie I’d just struggled through. This marked a bit of a sabbatical from the cinema as, being outside London, I have either faceless multiplex A or faceless multiplex B to choose from. That sabbatical lasted until I discovered Olly Moss’ posters for the Alamo Drafthouse’s Rolling Roadshow and got a little tiny bit obsessed with the idea of outdoor cinema and what could be done. I found one in the UK and went along, but didn’t leave feeling satisfied. Instead I left massively motivated to try and produce my own outdoor cinema. A lot of conversations, rants and whines later I found myself and 300 others sat in Ravenscourt Park at the first Pop Up Screens outdoor cinema. The screen deflated as we overloaded the electrical supply, there was a threat of rain and I was running around like a headless chicken but it was brilliant. Everyone cheered as the screen re-inflated, clapped as Anchorman started and generally had a great time. It seemed as though we did what we’d set out to do: Put a movie on that people love, marry it up with the atmosphere of a festival and give a little bit of innocence back to the cinema experience. Now we’re doing it some more this summer with the help of a few friends who’ll be showcasing digital artists, spoken word poetry and stand up and it looks like a few more people are going to be join us to experience it all, as after all going to see a movie should be an experience whether your sat in a field, a boutique cinema, warehouse or drab multiplex. This is why we started Pop Up Screens and it’s why we’re trying to continue.
Dave, Pop Up Screens
For more information, visit www.popupscreens.co.uk
As part of Scala Beyond, Pop Up Screens will be screening: